KM20 is a concept-store, restaurant and gallery in one opened right which was founded by Olga Karput in the historical
part of Moscow in 2009. The store has now unveiled its latest evolution, with a new three story space packed
with some of best brands. It is now over 2,500 square meters that high fashion brands and labels from young
and promising designers co-exist: from Raf Simons and Helmut Lang, Vetements, Gosha Rubchinskiy, Dries Van Noten,
Off-White to Cottweiler and Cav Empt and exclusive sneaker collaborations. There's something for
everyone. New KM20 is not just a store. It is a place for a magical experience connected to everything
modern that is happening with fashion. Objects, installations, furniture – all created specifically for the
space in close collaboration with the best current creatives from all fields – this is what new KM20 is.
The ground floor has the customized spaces selling Heron Preston, 032c merchandise and Comme des Garçons PLAY, the greatest selection of sneakers with the massive sneaker area,
beauty corner and latest street brands. While the ground floor is a streetwear emporium, the upper floor
houses a mix of established labels and pillars of current fashion, such as Vetements,
Raf Simons, Off-White and Gosha Rubchinskiy. There are installations made in tense collaboration
with the designers themselves. Vetements chose to create a proper carpet
shop with a 150 sq meters carpet sliding from the wall to the ground. Off-White
has an ancient temple made of metallic structures and electric blue net. Gosha
Rubchinskiy’s space looks like “on-stadium blast” installation featuring actual seats from Lokomotiv
stadium. Raf Simons, Ashish, Jacquemus, Y/Project and few others
have worked on their customised areas as well. They look like artworks that you can use as wardrobes.
For the last 8 years, the KM20 team has shown what a concept-store should look like, has opened dozens of new fashion brands for Russians and has arranged meet and greets for the Muscovites with some super-popular designers. According to the online fashion and culture portal, Highsnobiety, our concept-store was labeled the best one in the world in 2017. The project is known not only for its excellent selection of clothing brands, but also for fashionable events, ranging from exhibitions to concerts that take place throughout the year. We became the second store that introduced Gosha Rubchinskiy's book "Youth Hotel", supported the launch of the Los Angeles brand 424 in Russia and held the presentation of Heron Preston's collection "For You, The World".